Authentic experiences in new destinations, multigenerational travel, staying in private residences rather than luxury hotels and cruising emerge among the biggest trends identified among affluent travelers right now. Other trends such as the interest for destinations making news, such as Brazil where the next World Cup will be held, and exclusive pop-up hotels, should not be overlooked either. The quest for new horizons when traveling remains constant year after year. The luxury travel sector, however, appears to be evolving. Affluent travelers think and spend differently. Today, luxury is about personalized travel exploring the passions and interests of the individual traveler, where unique experiences in new destinations are sought, combined with rest and relaxation, personal enrichment and adventure.