Discover Hong Kong
The total tourism expenditure associated with inbound tourism reached HK$7,333 per capita in 2011. According to the Hong Kong Tourism Board (HKTB) Overall visitor arrivals to Hong Kong in 2010 totalled just over 36 million, a 21.8% increase over the previous year. The numbers included approximately 22.5 million mainland Chinese arrivals, 8.2 million short-haul (excluding Mainland) arrivals, and 4.8 million long-haul arrivals. In July 2011 more than 3.8 million visitors arrived in Hong Kong, equivalent to more than half of Hong Kong's population and setting an outright record for a single month.
Along with the strong growth in the number of Mainland visitors, most other long and short-haul markets are also performing healthily with double-digit growth over 2006. Among long-haul markets, Europe, Africa and the Middle East took the lead with arrivals of 1,916,861, an 11.1% increase that made this Hong Kong's best-performing market region in 2006.
While facing increasing competition from Mainland cities and Macau, the Hong Kong Tourism Board works closely with authorities and trade to make Hong Kong an essential component in all combo and multi-destination itineraries.